Starting and developing your own business has become a common area of human activity. It is great that more and more people are starting to take care of their well-being on their own. But who would have thought that the well-being of a business is highly dependent on such a factor as naming? This concept and related questions are the topic of our article.
What is naming?
The concept of naming came to us from the Western world, although, of course, our countries also knew how to deftly come up with names for companies. The name "naming" ("naming") came from the English word name, which means "name".
A new, modern concept refers to the professional activity of branding commercial projects. The difference between professional naming and amateur naming is colossal.
Inventing names at the "everyday" level is based on random associations, personal motives. Therefore, the success of such company names is mostly a lucky coincidence. Specialists inbrand names are deliberately studied by a number of factors, according to which the most effective options for the further development of the company are selected.
In its traditional, generalized meaning, naming is the process of naming something. This is once again evidenced by the ing ending (English).
Random names and professional naming companies
The value of a well-chosen, eloquent and memorable name for a company was appreciated even when the first modern-type enterprises appeared. However, until recently, it would have never occurred to anyone that good money would be paid for a invented name in two or three words (well, a slogan, maybe for it).
But now the cost of naming a company with all related services (context, use of the name, analytical work, etc.) averages 400-600 dollars.
Prices for naming services from companies
Various creative and analytical organizations are engaged in the selection of names for business firms: these are large companies, small agencies, and linguistic studios. In general, let's say that naming is not a cheap service. The cost of services depends on the level and experience of the company, as well as on the geopolitical factor.
So, for example, in Moscow, one full-scale project for naming a company will cost from $1,000. In Kyiv, it is somewhat cheaper: from $500 per order. Away from the capitals, you can find creative artists starting at $400 for a naming project.
The numbers, as we see,not at all small. They are especially impressive if you do not know at least in general terms what the process of professional selection of a name for a future famous brand includes.
Factors for effective naming
Developing a company's brand is a long process involving a whole team of specialists. The selection of a competent promising name for the company involves sociological, analytical and psychological work.
First, the market segment to which the customer company belongs is analyzed. For comparison, all available names of firms and their reputations are taken. The new company should have a new name, not familiar or similar to others.
Analysis of the target audience is carried out: consumers of a particular product or service have very specific wishes and requirements for the necessary product, and therefore for the company that provides it.
The name should reflect the attractive features of the company, that is, naming specialists need to analyze the work of the customer company.
Dozens (30 and more) of diverse names are selected on the basis of the compiled picture. Each carries a particular concept. Further, the most successful ones are selected from the available creative material. This process takes time for a quality result.
The best options are agreed with the customer, and the best of the best are tested on test groups. Such groups can include 10 or more people. They ratethe brands he proposed in terms of audience perception: what feelings, associations does it evoke, does it make you feel good, does it sound good, and other factors.
After a thorough study of many options, only one remains, and at the final stage, the namers present the result to the customer not in the form of just a name. An important detail is the concept of using the name of the company so that it makes the right impression on the consumer/client.
As we have seen, high-level naming is not a matter of one or two hours.
How else can you choose a name for the project?
The services of professionals for the selection of the name cost a lot. It happens that there is no way to contact specialists directly. Then cheaper naming development will come to the rescue..
It is possible to choose a name for a small project, secondary (though is it possible?) with the help of special linguistic programs. Such a program is called a naming generator, that is, a name generator.
Various projects are available on the net, both paid and free, providing an opportunity to simply pick up a few names for your company and choose the most suitable one in your opinion. Such programs may be called differently, for example, a brand generator and other lexemes similar in meaning.
Such methods of choosing a name for a company are quite affordable naming. Examples of low prices (but also unassuming results) can be seen on some content exchanges that have a special section.
Results
Developing a name forown business project is one of the primary tasks of a modern businessman. And today, many have understood: the right name for the project is half the desired result.
In our article, we examined a new phenomenon in the commercial world - the professional naming of firms (companies), called the term naming. We also considered how professional work differs from the usual naming of new phenomena and what are the prices for the services of specialists.
We hope you found the material interesting and you spent time expanding your knowledge of modern business support tools.
