In fact, marketing is an interesting profession that requires both a creative look at the situation and an analytical mindset. Marketers are studying the market, buyers, trying to find out exactly what services and goods will be in demand by buyers. Based on the research, new products are developed that are brought to the market by specialists. The profession of a marketer will be quite interesting for people with an analytical mindset. Its description can be found on the website of any university that trains bachelors or specialists in marketing.
How the profession of marketer appeared
Marketing is a relatively young profession that appeared in the middle of the last century. At some point, it became crowded for enterprises within the existing territory, where everyone who wanted to became customers of a particular company. Entering a company on a national or international level is not an easy task. So there was a need for specialists who could collect information and analyze the current economic situation in the regions, assess the purchasing powerpopulation.
What is the job of a marketer
What does a marketer do? The marketing specialist works in several directions. Searches for free market niches that are attractive to the company, brings goods to the market, manages the life cycle of goods. In large companies, there are various specializations: art manager, analyst, brand manager, BTL manager, marketing research specialist, marketing director, event manager, and others. Professionalism comes with experience in this field. Therefore, any marketer needs to engage in self-education: take part in forums, conferences, read specialized literature. Then the marketing specialist will be able to be even more useful to the enterprise, and therefore, count on the appropriate remuneration of his labor.
Consumers sometimes get lost in a store when they see a showcase in front of them with a large number of similar products from different manufacturers. The selection process will be less difficult if the consumer knows any information about the brand, has friends' reviews about the quality of the product, and has seen advertising. In this case, perhaps even on the machine, a decision will be made to purchase a particular product. The marketer also deals with issues of product range and pricing.
Marketing is a profession for freelancers too. They usually offer their own consulting services or carry out individual, one-time projects for customers. Freelancers main clientsbecome commercial organizations, advertising agencies, individual entrepreneurs, startup developers.
Profession type
Marketer, whose profession belongs to the type of "man - a sign", associates his work with sign information. These are all kinds of calculations, tests, tables, figures. Logical abilities are required, there must be an interest in working with information, the ability to concentrate must be present in a marketing specialist, perseverance and developed attention, the ability to operate with numbers. Also, the practice of a marketer will show that this work also belongs to the “man-to-man” type, since it is associated with interaction and communication with people. Therefore, it requires the ability to establish and maintain business connections and contacts, to be a connoisseur of human relationships, to show contact, sociability and activity. Belongs to the class of heuristic profession "marketer". Its description is as follows: work is supposed to be related to research, analysis, management of other people, control and planning. It requires a fairly high erudition, the desire for development, original thinking, constant learning.
Job Responsibilities
The main goal of a marketer is to meet the needs of consumers with maximum benefit for the company. To do this, it is necessary to study and identify the unmet needs of the potential target audience, and then create a product that will best suit the characteristics of the buyer.
What a marketer does
- Develops a set of measures for the production of goods, services that find a market and the maximum possible demand. Interesting work for extraordinary people. A marketer performs many tasks and jobs, both in and out of the office. Due to this, there is no feeling of routine and monotony.
- Promotion of the harmonious development of both the service sector and production, if it takes place. Preparation of reasonable proposals for choosing or changing the direction of development of the entire enterprise as a whole or any individual element of the marketing mix.
- Participation in the development of the marketing policy of the enterprise, creating conditions for the systematic sale of goods or services.
- Sales forecast and customer demand generation.
- Studying the market for similar goods and services, analyzing demand and consumption, motivation, activity of competitors, market development trends.
- Analysis of the competitive environment, taking into account ongoing changes in the customs, tax, price policy of the state, competitiveness, speed of implementation and other factors.
- Ensuring business efficiency, revenue and profit growth.
Qualification requirements
The employer has a number of fairly stringent requirements for the applicant for the position of marketer. As a rule, a completed higher education in the field of marketing, economics, sociology, information technology or statistics is required. It's a difficult job that requires perseverance. A marketer must have an excellent knowledge of the basics of statistics, have analytical skills, skills in working with special programs for collecting and processing information, and large amounts of information. To the professional qualities of a marketer, recruiters include sociability, attentiveness, dedication, structural and analytical thinking, observation, initiative, good memory.
A marketer needs to be able to collect, process and analyze the information received. Sociologists are good at this. This includes collecting information about the market on the Internet, conducting focus groups, customer surveys, observation, testing the packaging or running commercials, and more. The study of competitors can be carried out with the help of special technologies of market analysis, which economists are well versed in. To be a successful marketer, you need to have a special type of mindset. Some call it business philosophy. A commercial enterprise, which sets itself the main task of meeting the needs of consumers, implements a marketing style of doing business. This is what a marketer does in an enterprise.
Paying marketers
Data from Russian recruitment agencies suggests that on average, a novice specialist with little or no work experience earns from 300 to 500 dollars a month, a marketer with experience from 500 to 2000, a head of a department can count on a salary of 1500 to 5000 dollars, and the marketing director - 3000 - 10000dollars per month.
Medical contraindications
There are some medical restrictions for people who want to work as marketers. These are diseases of the nervous system, mental disorders, diseases of the cardiovascular system, dysfunctions of the musculoskeletal system.
