In the era of the Internet and mass media, there are many commercialized resources created for advertising, generating profit and attracting new audiences. So, Vevo is one such resource. Services are presented both as a separate resource and as a channel on Youtube. The resource is very popular and brings a lot of money. So Vevo - what is it?
In Russia
Unfortunately, in our country this resource is not fully available. When trying to access the official website, the user will receive a notification that their region is not supported. This often raises questions in the style of Vevo - what is it? However, Russians can view clips that the resource places on Youtube. In the case of popular video hosting, there are almost no restrictions. There is a similar resource in Russia, it is focused on a national audience and mainly on Russian-speaking countries. Perhaps, after some time, Vevo will enter the Russian market in full and will be able to work fully, using all its capabilities, and the unavailability of the service is due to preparation and adaptation to a different audience.
Celebrities
Probably many usersvideo hosting Youtube noticed that almost all Western artists host content from accounts associated with Vevo.
Clips are circulating on a cosmic scale, because the resource brings together stars such as Eminem, Nicki Minaj, Kanye West, Lady Gaga and many other celebrities. Based on this, Vevo easily promotes new and little-known artists through its audience and recommendations from the channel. By the way, at the moment the channel has more than one billion one hundred million subscribers. No wonder, though, because Vevo is a free way to watch videos and listen to music in superb quality. It is difficult to find a famous artist whose videos would not be associated with Vevo. Almost all music on Youtube is officially uploaded by this channel.
Brand story
Thanks to the cooperation of the largest recording studios, Vevo was created in 2009. What is this association? Divisions of Sony and Universal, as well as several other major brands, have exchanged content licenses and launched a joint resource Vevo.com. The cooperation became fruitful almost immediately and brings huge funds due to the gigantic coverage of the target audience through advertising and partnership with Youtube video hosting. At the moment, the resource boasts the presence of its own mobile applications, also designed to use video content. Applications are available on all modern smartphone operating systems and are available in official stores such as the Play Market or the AppStore. However, in some states there may be problemsboth with downloading and using applications, because they all function according to the same principle of dividing the services provided by region. Perhaps the resource needs more time to enter the market in those states in which it is not present.
Ello
Russian music channel similar to Vevo on Youtube. The audience is smaller, but the project is developing and collaborating with many domestic celebrities. The scheme of popularization of performers is similar to a foreign resource: when a clip of a new and unknown artist appears, it is quickly promoted. This is possible due to the large number of subscribers and the recommendation system on Youtube video hosting.
Result
As a conclusion, I would like to say that both services provide excellent opportunities for free listening to music and watching video clips in good quality. Considering that most of the content now is paid or contains a lot of ads, this is the perfect alternative to online music stores. However, the company has gone the other way, focusing on free viewing and steadily developing the Vevo brand. What does it give? Vevo claims the laurels of music channels, even MTV.