Before you start promoting your own, especially corporate website, you need to conduct a complete market analysis, study the main competitors and create a unique selling proposition. Of course, it is possible to try to succeed in the field of online activities without serious preparation, but this will be the exception rather than the rule. Webmasters often start by evaluating the traffic of competitors. In the Internet environment, you can view the statistics of a site (your own or someone else's) in various ways.
Estimating Google Analytics hit counters
You can view Google Analytics site statistics only if the resource is your own. It will not work to evaluate the attendance of competitors using one of the most common counters. That is why Google Analytics is often installed on new sites, while the resource has nothing to boast about yet.
For your ownGoogle Analytics website is a great choice. Many webmasters claim with confidence that the service is the most advanced in its segment. It allows you to find out the main sources of traffic, set special parameters, track the time to conversion, and much more interesting and useful things. In addition, installing Google Analytics allows you to later connect other useful services of a giant corporation, such as the Google Adsense advertising network or Google Webmaster webmaster tools.
"Yandex Metrica" as a source of information about competitors
Viewing site statistics on "Yandex" is somewhat easier, but it is possible only in cases where "Metrica" is set on the resource of interest. Information can be displayed graphically in the footer of the site. By clicking on a rectangular frame with parameters for the last day, week, month and year, or simply with an up or down arrow (depending on the dynamics of the resource positions), you can see the site statistics. "Metrica" shows how many total views, visits and visits. All this information is available only if the site has a counter from Yandex.
LiveInternet Statistics
The method is similar to viewing statistics using Yandex tools. The LiveInternet icon is located at the bottom of the resource page and can have a different look: an arrow of traffic dynamics or specific parameters for a certain period of time.
View statisticssite can also be used on the LiveInternet portal itself. By default, the rating shows leaders. To display resource data from this list, click on “Site statistics”, highlighting the line of interest. Statistics show:
- number of visitors;
- average time spent browsing a site;
- number of sessions;
- average number of online users.
Additionally, using this data, you can calculate the viewing depth: the average number of views should be divided by the number of visitors.
If the resource of interest is not in the leaderboard, you can simply copy the site address and paste it into the search bar on LiveInternet. You will not be able to view the data of Internet resources that are not registered with LiveInternet, or those that require an administrator password to access statistics.
How to view traffic on Wix
Quite popular website builder Wix offers a convenient display of page statistics for webmasters who own resources. You won’t be able to view site statistics on Wix, unless, of course, we are talking about someone else’s resource, but you can use Yandex Metrica - the constructor offers installation of this service on the site.
Evaluation of competitor statistics on Ucoz
You can view Ucoz site statistics, as in the case of Google Analytics, only if you have access to the panelresource administrator. Of course, it is possible to study the resource data if open counters from Yandex or LiveInternet are installed on it. To do this, use the appropriate instructions.
So, you can see the statistics of the site on Ucoz by guest password, but for this you need to get access from the administrator. With the data received from the owner or moderator of the resource, you can go to the admin panel, where all the statistics are available. In this case, the guest will not be able to access the “vital” functions of the site: changing the email address associated with the account, or other large-scale changes.
Plugins for viewing attendance
To view site statistics, you can also use special plug-ins that are installed in the browser as add-ons and work in the background. Such software is produced both by more or less large companies, and by individual enthusiasts - programmers, developers, search engine promotion specialists, and so on.
The most popular plugin that allows you to view site statistics is called RDS Bar. The loud slogan of the addon ("SEO is war") suggests the power and information content of the plugin, which is quite true. The add-on provides a lot of information: from traffic analysis to the number of pages indexed by the search engine. There are versions of the plugin for all major browsers, but, as practice shows, RDS Bar gets along best with MozillaFirefox.
Another good solution is PageRank Status. This addon uses ratings from Alexa to compile visit statistics. Information is presented in a convenient visual design.
This add-on is a similar service from LiveInternet, which allows you to view the necessary information literally “in one click”. The only negative is that it only works with resources registered in the system of the same name.
Specialized Internet Services
Other tools that allow you to comprehensively analyze competitors are fast and often update statistics. Online services adapt better to changing traffic conditions than individual small programs.
The main resources that allow you to find out information about competitors, knowing the site address, are the following: Bravica.net, Seranking.ru and Similarweb.com. These are the most informative tools with a wide range of features.
Other online services often give errors or the message “statistics is not available at the moment”, use outdated databases or have such a narrow set of features that it is not possible to analyze statistics comprehensively.
An alternative way to find out the attendance of a resource
If, for some reason, developers carefully hide the attendance of their own resource from prying eyes, you can still see the site statistics, but in a slightly different, alternative way. So to speak, “bypassing.”
Methodconsists in evaluating the “neighbors” of the resource of interest according to ratings (Rambler Top 100, LiveInternet and others) with a further assumption of traffic to a particular competitor site. Not everyone hides statistics, so it is almost certain that the “closest environment” of the site of interest will find out in which segment the competitor is located. It is enough to look at the attendance of the “neighbors” by rating and calculate the average number between the two closest ones. Most likely, the real statistics of the resource of interest will be within the obtained value.
Another good way is to contact the site administration and act as an advertiser. As a rule, resource owners are willing to provide statistics to those who are interested in advertising or partnerships.
How else can you find out the statistics of the site
If we are talking about evaluating competitors, and you can’t find information about visits anywhere, you can analyze indirect indicators: user activity, update frequency, content quality, the presence of company groups in social networks and activity in communities, the number of subscribers, response speed to a complaint or question. After evaluating all these parameters, we can conclude about the attendance of the portal.
Many options to view the statistics of a competitor's site gives the webmaster wide access to information that is often tried to be kept secret. This is especially true when it comes to highly competitive areas and commercial pages, where popularity and income directly depend onfrom resource promotion activities. Knowing the statistics of competitors, you can set new specific goals and achieve success faster.
