Internet traffic is one of the most valuable resources on the web today. It is sold and bought, it is exchanged; with its help, thousands of people develop new resources, create business and a permanent income. At the same time, all traffic is … visitors! When you visit another news site, you and I become its traffic and bring some kind of income to its owner! And, as you can guess, for you and me (for Internet traffic), the owners of online resources are in a tough fight with competitors from their niche. Each of them is trying to attract traffic, increase its volume, increase it to the maximum.
Traffic is
As we have already explained in a short form, visitors to an Internet resource are called traffic; people who visit the site and read news, watch videos, study materials that interest them. In Internet business, traffic plays a key role: the more it is, the higher income the site owner can receive from his resource. At the same time, the number of visitors also determines the ways of earning, which also significantly affect the final income figures.
However, don't oversimplify the indicators. There are many ways to attract visitors to your site. Therefore, accordingly, one can distinguishseveral different types of traffic, each of which has a different degree of value. Read on to learn more about what traffic types are classified on and why the price of each is different from others.
Types of traffic
So let's take a simple example. There are two situations. The first is when you ask your friends, relatives and acquaintances to go to your website and do it, for example, every day. As a result, it turns out that your site will have traffic at the level of 10-20 users per day.
Another situation is when you yourself filled the resource with articles, after which you noticed that those same 10-20 visitors (but already unknown to you, who came from search engines) regularly visit it. What traffic do you think is valued the most? Of course, the one that comes from search engines.
After all, from the point of view of an advertiser, buying traffic, he does not get your friends, but real users interested in finding material on the topic of your site. But your friends, whom you asked, in this case, show an example of what motivated traffic is.
Origin
In this case, the classification criterion is the source of visitors. If they come from search engines, then they are looking for information on the topic of your resource. At the same time, it also means that for some of the keywords your site occupies the first positions, which already defines it in a positive light. At the same time, motivated traffic is a completely different story. He is notan indicator of the quality or popularity of your site. Its appearance means that you simply purchased impressions of your site among these people (or asked them to visit in person - it does not change the essence of the matter).
As you might guess, getting real search traffic is much more difficult and expensive than buying motivated traffic (from bookstores, job ad exchanges, and other sources). People who do not click from search, but for some other reason, are not very interested in your site - they do it for a fee. This determines the further behavior of such users. In one case, they immediately close your resource; in the other, they read articles posted on it, look for useful information, perhaps make some kind of purchase or place an order.
How to get motivated traffic
Actually, it's not that hard to get visitors to your site who will click through for any other reason (other than being naturally interested in your resource). Today, there are entire exchanges where for just a couple of cents you can purchase a package of several impressions of your site to the people you need. You can select them, including by the criterion of country of origin, age, browser version, and so on. Such exchanges are called boxes (this word has already been used above), you can ask the visitor to click on the banner, go to the page you need and perform, in principle, any action. You can buy motivated traffic from buks (you already know what it is) aton a huge scale, as many as tens and even hundreds of thousands of visitors, if you want to create the appearance of active resource attendance. True, if your site has a hit counter, it will be easy to determine from it that the traffic is not interested: the number of transitions will be equal to the number of visitors.
Types of motivation
Motivated traffic (we already know what it is) can also differ in its origin. After all, you can force a user to make a transition, motivate him in different ways. Most often, for visiting the resource you need, users are paid a certain amount, for example - $ 0.002. After viewing 100, 500, 1000 sites, a person in a relatively short period of time will be able to earn a certain amount of money.
Another kind of motivation is getting a reward. Such a system is practiced, for example, in online games, where a new game character is given to the user for viewing a banner or a new card is opened. This model is beneficial to everyone: both the game developers and the player himself.
Who needs motivated traffic
The fact that this type of visitors is not very interested in your site makes it seemingly unsuitable for working with advertising or some kind of offers that are available on any project. However, people buy such shows and engage with such visitors. We know how motivated traffic is obtained, what it is, but we do not see a wide application for it. But in vain: with its help, you can easily wind up anyimpressions.
In the right hands, purchasable visitors can look very much like interested ones, at least in the way they are motivated to. For example, in this way you can increase the number of views of a Youtube video or some interesting note with a link to your material. Dealing with such traffic requires creative thinking and the ability to make the most of the resources available.
Where it is forbidden
At the same time, there are those schemes where motivated traffic is not allowed. Offers are the best example of this. If an advertiser pays for registrations in their game, and you look for those who will register an account for an additional fee, most likely the result of such an experiment will be a ban. After all, the advertiser will see that all the registrations he paid turned out to be “dummy”, and users do not actually log into their accounts.
The same goes for pay-per-click advertising. It is very important to maintain the quality of traffic and its interest there. For the fact that people hire motivated users and force them to click on ads, the advertiser simply blocks such “dealers” without payment.
Where allowed
Speaking about ways to use incentivized traffic, there are a number of key areas. First of all, this is an increase in the characteristics of your site: increasing the number of views of records, increasing views of videos, and so on. In the future, this will eliminatethe effect of “empty and young” site, which is inevitable for all start-up projects.
More "paid" users can be used on some offers. Their conditions explicitly state that this type of traffic is acceptable. True, most often we are talking about offers to purchase a product (for example, a subscription to a salon). The owner of the salon, in essence, does not care how the visitor found his site. The main thing is the transfer of real funds and at the same time the real desire of the client to visit the institution.
As you can see, depending on the situation, motivated traffic can become both an excellent tool for inexpensive and effective promotion, and a mechanism for deceiving an advertiser. Therefore, be on the lookout: today there are enough craftsmen who want to profit from someone's naivety (including on the Internet).
