"Instagram" is a constantly evolving social network. One of the innovations is live broadcasts. Previously, this was only available on Facebook and Periscope. However, if the target audience is mostly located on the Instagram network, dragging it to other sites is a real problem. This is probably what prompted the creators and developers of this application to create live broadcasts. How to film live on Instagram? Quite simple and understandable. For this, old services in the form of stories are used, but the return on this type of promotion is higher.
The emergence of live broadcasts. What's New
Live on the network called "Instagram" appeared only in 2017. In most smartphones, this innovation arose along with updates in February. Prior to this, users did not think about how to film a live broadcast. On Instagram, you could only post your stories, that is, small videos that disappeared after 24 hours, that is, after a day.
Live, in turn, also developed. So, if initially this function did not involve saving, then later the developers made this step possible. That is nowall users who could not or did not manage to watch someone's performance in time can do it within 24 hours. If the question arises as to why you can’t shoot live on Instagram, then you should check if all the updates have been downloaded and installed. Otherwise, the service should properly allow you to post your posts, including using the new function.
What is live broadcast?
Before you understand how to shoot a live video on Instagram, it is worth clarifying what this new feature is. In fact, this is direct communication with users, subscribers, target audience.
Live broadcast can last up to an hour. All this time, the user can show something to his subscribers, conduct a dialogue with them. In turn, on the other side of the smartphone, they can ask questions, evaluate the performance.
How to film live on Instagram?
To start the live broadcast, you must first go to your stories. A camera will appear in front of the user. But if you start shooting now, then everything will go only in history. However, at the bottom of the screen is a list of actions. Here you can find the line "live broadcast". How to shoot this action on Instagram? Just by pressing this key.
Now everything that will be said on camera can go live. Therefore, the user should prepare for the negative withside of subscribers. However, you can stop recording at any time.
Also now you can save the live broadcast. To do this, after the transfer is completed, click on the "Save" button. You can put this entry again in the history, where it will be available to other users for another day. This is a good option for those who for some reason did not have time to watch the recording. However, other latecomers will no longer be able to participate in the dialogue for obvious reasons.
How can users react to the live stream?
What is the difference between any publications from this type? In the return of users. That is, in this function, subscribers can:
- Like.
- Leave comments.
It would seem that these options are always available. But there are also subtleties. So, the one who broadcasts live can read messages from comments and immediately change the thread of the story, answer user questions. Getting likes, he understands that he is on the right track.
You can also hide comments altogether. That is, the subscriber will not see the records of other users. This is handy as the comments usually fill up most of the screen, obscuring the view.
Air Alerts
The advantage of live broadcasts is that they are first of all displayed among the list of user stories. In addition, if the subscriber is currently online, he receives a pop-up notification that a live broadcast with a specific user has begun. Howshoot a live broadcast on Instagram as efficiently as possible? Consider time. After all, not everyone can watch videos during business hours.
Another indisputable advantage is that with an interesting presentation of video material, you can significantly expand your target audience. This is true for those who maintain their blog or promote any product.
How to shoot live on Instagram? "Android" or another system - it doesn't matter. The new feature works successfully on all models.
