Many are wondering how you can get into Yandex. News in your region, since it is one of the largest aggregators in the Russian Federation. We are talking about thousands of traffic. To get it, you need to take into account some subtleties.
Conditions
To be in the top, you need to make the site as interesting as possible. And most importantly, the news should be on the main topic. Previously, there was no need to register as a media, but recently it has been introduced.
Before you get into the top Yandex. News in your region, you will need to sign a number of documents by mail or fax. In this case, the documents must be signed by the one to whom the domain is registered directly.
It is important that the site meets all the requirements, all news must have unique URLs, separate pages. You will also need your own RSS feed. Technical requirements are issued too. It is necessary to hire specialists in journalism, they will be engaged in writing news. You should not copy and rewrite them, they need to be written. They should beunique and smart. News articles should be published on a regular basis. Their output must be permanent. It is best to organize the publication not once a day, but several. Journalists need to write regularly. Better every day. Articles should be interesting to the reader, make him want to comment on them.
Before you get into "Yandex. News" of your region, you need to carefully prepare the "About site" page. It displays information about the owner, editors, journalists. The "Contacts" page should also be prepared: it should contain up-to-date data and control all changes.
Writing a letter
After overcoming all these steps, you need to write to "Yandex" a request to connect the source. After that, the service manual will send the order of further steps that will need to be performed. Then "Yandex" will inform you about the verification of the actions you performed.
Mechanism
The main task of the service is to describe news events. They are formed by Yandex partners. Messages are processed by special programs. Their settings are such that they select the most relevant information at the moment. The frequency of citing relevant materials is also taken into account. Algorithms are designed in such a way that news about the same events are not displayed.
For mass media partnership with "Yandex"can significantly increase attendance. The readership is also expanding. The question of how you can get into the top news of Yandex is asked by many agencies and television channels. All information is thoroughly tested. Services from "Yandex" are provided both free of charge and on a paid basis.
Detailed plan
Before you get into the Yandex news in your region, you will need to send a request to [email protected]. After that, representatives of the services will get in touch themselves. But the administration may not respond to the application without explaining the reasons. It is necessary that the publication existed for more than six months. Otherwise, the request will remain unanswered.
Access to information
It is important that information be freely available. In order to get acquainted with them, the visitor should not be obliged to go through the registration procedure. It is essential that the site be accessed on a regular basis.
Contents
The answer to the question of how you can get into the Yandex news necessarily includes requirements regarding the content of articles. The information must not violate the laws of the Russian Federation. That is, data that contributes to inciting ethnic hatred is not allowed, there should not be insults in them. Articles that violate anyone's rights will not be skipped. Should not be in the texts of profanity.
Before you get into the Yandex news in your region, you need to make sure that the texts on the site are news oranalytical. Announcements, promotional information, jokes, feature articles are not allowed.
It is especially important that ads are not displayed. After all, a news aggregator is not a means of promoting anything. Articles are always checked for matching titles with content. If it is found that the text was simply rewritten from another source, the article is considered a duplicate. "Yandex" easily distinguishes between such articles.
Resource role
It is important for everyone who owns any resource with news to know how to get into Yandex news. This will bring a constant traffic channel. After the site is registered with Yandex, indexing will go much faster.
It is important to create a site that is as convenient as possible for people to get acquainted with. It is necessary to adhere to the original theme of the resource. For example, if a site was advertised as a resource about games, it should not contain articles about surgical operations. You will need to carefully check each article for errors. Before you get into the Yandex news, you need to make sure that the articles are not added at the same time. It is important that they come out with pauses of several hours.
At the same time, in response to the application, Google will receive a letter demanding confirmation of the rights to the site. In addition, you will need to confirm the fact that the site meets all other requirements. Anyone who is thinking about how to get into the Yandex news in their region should take into account that people work in the service. BUTthis means that sometimes the human factor also comes into play when concluding a cooperation agreement.
Yandex. Zen
Yandex. Zen has recently become a very popular service that brings a lot of traffic to Internet resources. Users subscribe to any service channels. The channel rating is read directly by the algorithm. Before you get into the Yandex. Zen news, you need to take into account how the rating itself is formed for each channel. It is influenced by the number of subscribers, their growth. It is important that articles are published on a regular basis. It also counts how they are read. On average, this happens to 65% of all articles published on the service. For experienced authors, this figure is much higher.
It is not recommended to frequently change the theme of the channel. Readers may not appreciate this, and then unsubscribes from the channel will begin. In addition, the algorithm has a hard time finding an audience for a channel that basically broadcasts everything. Changing the topic of articles cannot guarantee that the channel will be in the top. The top includes the most popular sources among readers. But it's best to combine the channel with the site.
Also "Yandex. Zen" calculates its own karma for each author. This is a measure of success for the channel. The maximum karma is 100 points, and the higher the karma to this mark, the better.
Karma is calculated by several characteristics weekly. So, the dynamics of the audience is taken into account - how many new readers appeared and the old ones left.
Popularity is calculatedindividual articles compared to channels broadcasting on similar topics. The periodicity of the publication of articles is also taken into account without fail. Likes can influence the entry of articles in the top. It is also calculated how often the audience comes to Yandex. Zen just for the articles of a particular author - whether she shares them. If karma grows, the channel gets to the top. Yandex rewards channels with the best karma with bonuses - cash payments, guaranteed impressions, the number of which is constantly increasing.
Who gets into "Yandex. News"
Both Yandex news and Google are considered one of the most convenient resources for getting acquainted with events taking place in the world. They are read by all people who follow the political and social situation in society. They also turn out to be useful for online publications, because additional traffic comes from here. Daily these services are able to give up to 30,000 site visitors.
As a rule, Yandex. News includes mass media that provide general information on all topics of the world. In addition, publications publishing articles on social, political, and economic topics are also allowed here. And it is unlikely that Yandex. News gets resources broadcasting on a specific topic - about animals, hobbies, and so on. News must be relevant.
The requirements are quite strict. Therefore, only the highest quality resources get into Yandex. News. A withRecently, only sources registered as mass media get into the aggregator. Such a requirement was added to ensure that no news was released that could not be influenced by the government. After all, the state can easily deprive the media of a license if they have published something objectionable. At the moment, there are virtually no completely independent publications that would be difficult to rein in at Yandex. News.
