Walmart - what is it? The name of the company is increasingly appearing on the lips of people and on the Web. For 10 years now, it has been the largest supermarket chain in America. The leadership of this giant is constantly looking for new markets, and gradually the brand is being mastered in various countries.
The secret of success is very simple: the company adheres to a deliberately winning policy of low prices. This made it possible to get used to any city very quickly and forced competitors to reduce prices. Despite the tremendous decline in the cost of the goods, profit figures are constantly rising.
History of Walmart
Sam W alton, the founder of Walmart, the largest chain of stores in the United States, opened his first store immediately after serving in the army, on September 1, 1942. He received funds from his father-in-law as a loan immediately after the wedding.
It was a small franchise establishment in a town of 7,000 people, but it became so popular and profitable that the owner didn't renew Sam's franchise. He decided that he was just lucky to find a good place, which means that further business can be done without him.
The young American gained invaluable experience and moved with his family to an even smaller town andopened his own store, which was called "5 and 10 cents". Then there was the second, third, and after 5 years there were 24 of them, and the total family income was $12,000,000.
The founder of a young company decided to conquer small cities, because there was too much and serious competition in megacities, but, fortunately for him, small and remote settlements were unimportant to seasoned "sharks".
This strategy, combined with a policy of low prices, was so successful that by 1979 the number of stores with the name Wal-Mart reached 230, and the revenue was more than a billion. After another 11 years, the company became one of the largest, and in 1992 its founder received a medal from the President of the United States.
Today, the brand's cash flow exceeds $400 billion. For decades, the company has been guided by the Save Money principle. Live Better, which translates to Save your money. Live better.”
Walking around Sam W alton's supermarkets, you will notice that at least a third of the presented products are produced by completely unfamiliar brands, but you can not find world-famous names.
The fact is that brand awareness makes up a large part of the price, which is contrary to company policy, because the cost of most goods tends to the manufacturer's price.
What does Walmart mean? For most of their customers, this is the place to get what you want at a price no one else has. The family atmosphere attracts people of all ages and they no longer want to go toother stores.
Assortment
Now the Walmart store can offer an extremely huge range of goods for any need. You can choose stylish clothes from well-known brands, as well as more budget options. New models of the season, trends of past years - almost everything that comes to mind is in the catalog.
Household appliances, computers, tablets and other gadgets. The products of such companies as Apple, Samsung, Asus lie next to unknown brands. The company offers everything for home and garden, beauty and he alth, cars and their repair.
Regardless of age or gender, everyone will find what they need and be satisfied. The assortment is constantly growing and replenished with new products and products from little-known companies.
Producing countries
In the Walmart (Canada) catalog, as in others, you can find special marks "Made in USA", which mean that the product was produced directly in America, and not in any other country, and assembled on territory of the United States. There are goods from a variety of countries, but the largest partner and supplier, of course, is China.
Due to the fact that the main principle of the company is low prices, the products of the Middle Kingdom are the most suitable for fruitful cooperation. If there are any doubts about the quality of the proposed product, there is always the opportunity to read the reviews left by real customers.
Discounts and promotions
Walmart - what is it? Literally translated, this is a territory where, despite very low prices and already great offers, the administration of supermarkets and online stores constantly offers amazing promotions and discounts, which can be random or tied to a specific event.
For example, "Black Friday" is known all over the world - a sale of grandiose proportions. Especially on this day, there are breathtaking offers that make buyers just go crazy and behave inappropriately.
Also very popular action "product of the day." A very low price is set on some product for the whole day, so you can save a lot.
Payment
At Walmart Stores, you can pay for your purchases in any convenient way. The only difficulties that may arise during the payment process are related to shipping to another country. But even in this case, managers are always ready to help and provide advice.
The company's management is constantly adding new payment methods and improving existing ones. Therefore, buying goods in such a supermarket is not only profitable, but also convenient.
Delivery
Another service offered by Walmart. What it is? A large staff allows sorting, packaging and dispatch of the order to the customer extremely quickly and without any delay. The only problem -they only do it within the United States. Good news - if the purchase amount exceeds $50, then the delivery will not cost a penny.
If you need to arrange delivery outside the United States, then for these purposes there is an industry of forwarding companies that, for a fee, will bring almost anything and anywhere. But when working with such intermediaries, you should first of all read reviews about their activities, because a large number of scammers thrive on the network.
Checkout
Walmart online store - what is it? A convenient and fast platform that allows you to place an order as simply as possible and in a short time. There is no need to go anywhere or take any action at all. Just a couple of clicks - and the goods will be sent to the specified address.
All you need is to have your own account. For this, it is enough to go through a very simple registration. In the window you will be asked to subscribe to the newsletter of offers, promotions and other company news. After that, the system will prompt you to enter the delivery address and payment details. It is important that when filling out the delivery address and the payer's address match, this will avoid some difficulties in the future.
These fields are filled in once, then all purchases will be made in a couple of clicks, which allows you to significantly save time. You don’t have to worry about the safety of the entered payment data, because the system is reliably protected from various kinds of threats.
Walmart in Russia
The management of the company constantly makesstatements about the importance of the Russian market and about the great future. In fact, several attempts were made to expand their network on the territory of the Russian Federation.
The first steps in this direction were taken in 2008. After registering a subsidiary and opening a Walmart office, Moscow became the first city to host a successful American brand.
The very first attempt to create branded supermarkets on the basis of the existing Karusel chain was not successful. The giant's management did not stop trying and in the same year tried to acquire other hypermarkets. But this deal did not take place either.
In 2010, the last attempt was made to enter the Russian market by purchasing the Kopeyka chain of stores, but then a large domestic retailer X5 Retail Group, which was the first to buy out all the property, got in the way.
At this, the management of the American company decided to suspend expansion. If you believe the statements of Walmart representatives, then the American giant will definitely try to “conquer” the Russian market again and is only waiting for the right time.
