Holding contests on VKontakte is one of the most effective ways to promote and attract people to the group. With the help of various contests, you can not only increase the number of subscribers, but also revive the audience. Users are happy to repost in the hope of winning.
There are a huge number of regional communities that have become popular and have gained a large audience due to the fact that they bet in the promotion for prizes for joining and reposting.
How to draw "VKontakte"
Today, in order for the competition to bring results, you need to try very hard, show your imagination and spend money on the prize fund. The audience is already tired, has become less involved in such events, in connection with which the administrators have a logical question: how to conduct the VKontakte draw in order to interest users?
Despite the fact that each competition should be individual and creative, there are some features that are specific toevents of this kind. Don't know how to draw "VKontakte"? Just follow the basic rules.
Contest Rules
The first thing to do is to properly organize the competition so that as many people as possible participate in it and there is someone to choose from. Be sure to describe in detail the conditions of the draw, that is, what actions need to be performed, what the prize will be, when and how the results will be summed up.
Highlights
User's interest will be attracted by the following points:
- Visual is very important, users will be more willing to take part in the contest if they see the prize, so place an attractive picture on the poster, ideally it should be an image of the prize.
- Don't know how "VKontakte" to draw prizes? First of all, do not forget that the main interest for participants is prizes. Therefore, write down information about them in detail. For example, for the first place the winner will receive a pizza, for the second - a 50% discount coupon, for the third - a 10% discount. The more prize places, the more active participants will be included in the draw.
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Describe the conditions in detail - what needs to be done to participate? The conditions should not be complicated, and if there are several, then divide them into points. Example:
- "You must be subscribed to our group".
- "You must repost the post".
- "You can't delete a post until the end of the contest" etc.
- Specify the end date of the draw and how the winner will be selected. For example, "On the last day of the month, the results will be summed up using the application to select the winner, the process will be filmed on video, which will be posted in the group. Good luck guys!"
How to get your audience interested
How to hold "VKontakte" drawings in a group so that the contest is of interest to the participants? Need some creativity.
Come up with an occasion dedicated to any event, holiday or any other occasion. Despite the fact that everyone has long understood the purpose of the competitions, it will bring more results if the participants see an interesting legend in it that will add entourage. Draw can be timed:
- to the calendar date;
- the release of a new seasonal collection of the store/brand;
- launch of the season (ski, summer, etc.);
- summer;
- How to support promotions, sales, new arrivals, etc.
You can come up with a huge number of interesting and creative ideas.
When choosing a topic, don't forget that this tool allows you not only to gather an audience in the VKontakte group, but also can be an effective marketing tool that will help convey product information to consumers, and most importantly, increase sales. So how to draw "VKontakte" among reposts as efficiently as possible?
What else to look for
For good results you also need:
- Choose a themed prize. Don't play the microwave oven if you specialize in sporting goods. This approach will not only prevent you from reaching the maximum target audience, but will also put you in a stupid position. In addition to the fact that the prize must be relevant to the activities of the community, it must also be valuable either in value or in uniqueness.
- Write unique text. The key to the success of any competition is a bright picture and catchy text. Today, in the age of an overabundance of information, users scroll through the news feed very quickly, rarely stopping only at interesting posts, your task is to hook a person and not frighten them off with a long text. Remember that the reader makes a decision in seconds.
- Advertise the contest. Don't know how to draw "VKontakte"? If the community has less than 10 thousand members, then you can’t count on good results. Think over this moment in advance, pay for advertising, agree with the administrators of similar groups about reposts. Collaboration with like-minded communities always works, but never work with direct competitors.
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Remind subscribers about the contest. If the prize is valuable, then the competition can be stretched for a long period. Some contests last for a month, and many subscribers simply forget about it, and new members of the community may not even know about the draw. To avoid this, you can dofollowing:
- fix the contest announcement in the community header;
- publish additional posts about the passage of the draw with a link to the main entry;
- make a newsletter about the competition (on your own website, on other resources, mail).
Summing up
The correctness of the debriefing procedure should be approached with particular care.
Thinking about how to draw "VKontakte"? The random winner must be chosen fairly. The key to future successful competitions is transparent and clean selection of the winner. If your goal is to develop the group and work with the audience, then additional risks are not needed. If you suspect falsification of results or other violations, the group may be blocked altogether. How to avoid it?
- Choose the winner honestly, making the process as transparent as possible (video report, photo report or live broadcast).
- Summarize the results strictly on time.
- Post a photo or video of the prize.
Ask the winner to write a review, tell about their impressions of the draw, about the product, separating such posts into a separate topic in the group.
Contests can provoke bans
Most community administrators know how to draw "VKontakte", but they do not know that all kinds of contests can also cause harm. There are a number of rules, non-observance of which can lead to blockingcommunities. Therefore, carefully study the requirements, choose the conditions and prizes.
Virtual rewards in the form of gifts, votes and stickers can only be given to participants in creative competitions, for example, for the best drawing or photo. When distributing virtual prizes for your activity in the community, you may be blocked.
If the community administrator follows all the above rules, then he has nothing to fear. Then you can move on to the question of determining the winner.
How to choose a winner
How to draw "VKontakte", we sorted out, now let's move on to how to choose the winner. There are various ways to do this, but in most cases, a random participant who shares a contest post with friends wins. If you choose manually, the administrator may be suspected of cheating, so it's better to use special services and record the process on video.
There are various applications that automatically determine the winner. It is not difficult to find them, for this, in the menu located on the left, go to the "Games" section, enter the name of the application in the search bar. What applications exist?
- Lucky you. The most popular program with which you can very quickly and easily choose the winner. It is easy to use: in the top field, paste the link to the entry about the contest, in the bottom field - the link to the community. The program will automatically determine the winner from the list of participants who shared the record.
- "Chooser". The advantage of this app is that it can determine any number of shared post winners from the contestants.
- Random App. To get started with this program, you need to allow access to personal information. There are several options for choosing winners: shared post, by likes, from all participants.
Sites
Besides the official VKontakte apps, you can use the following sites:
- Konkurzilla.ru. Working with the site is extremely simple, you do not need to install anything or open access to personal information. You just need to enter a link to the contest post, and you will receive a list of winners (you can choose up to 100 people);
- "Vkonkurs. rf". To select the winning participant, you must specify a link to the competition, press the "Define" button. It is possible to choose several winners at once.
- Megarand.ru. The site contains additional features, such as setting a check for a specified time. This is handy when a draw ends at an inconvenient time. You can specify the number of winners and the list of gifts that they are en titled to. It is also possible to check whether all competitive conditions are met.
There are a huge number of options for ideas on how to hold "VKontakte" drawings, as well as ways to determine the winners. The main thing is to do it honestly and openly, then everything will work out for you.
