The desire to earn is growing in us every day. And not so much because of the high cost of living, but because of the reluctance to sit in the office from morning to evening, receiving a living wage. We are constantly looking for new and, importantly, relatively simple ways to make a profit. As one of the options, you can consider CPA marketing - not new and rather complicated compared to other methods, and therefore still a working method of making money on the Internet.
What is this?
The very concept of affiliate marketing has been known for a long time. But right now, the financial flow (CPA marketing is most often considered as a permanent income), received from attracting customers to the advertiser's website, is formed not due to a simple “following the link”, but from the position of the “given behavior” of a potential client.
What does this mean in simple terms? Previously, companies paid forvisits to their pages and displays of direct advertising on blogger sites, now the situation has changed. Sellers need effective targeted spending of budgets. CPA marketing involves paying for a specific action of a potential client who has come. Registration, subscription to the newsletter and commercial offers, application, purchase of goods (ideally) - this is a small list of those same conversion (desired) actions.
Modern Internet Marketing
If at the beginning of the development of the Internet we said that creating and maintaining your own website with a description of goods is 90% of success, today such promotion will give absolutely nothing. The competition is so great, and even reinforced by the fact that the Internet literally knows no boundaries, that it is necessary to constantly stimulate potential consumers and direct them "on a given route." In a nutshell, this is internet marketing. But where does CPA marketing fit in here? The feedback from advertisers on the effectiveness of the approach is simply mesmerizing.
For example, a travel company only pays for registration on its website. If the client has not done so, the advertising agency does not receive a fee. And vice versa, the larger the database of the tour operator, the higher the profit of the promoting company. Thus, the funds of the allocated budget are distributed much more efficiently.
Many names - one essence
So, performance, affiliate marketing, affiliate marketing, CPA marketing - all these concepts are used to define the modelpromotion of goods (services) on the Internet, in which certain actions of network users are paid. Specialists use tools such as direct and contextual advertising, SMM marketing, search engine promotion, etc. But it is worth paying attention to the fact that for the advertising party, each of the listed models has its own financial flow. CPA marketing (reviews from bloggers and active users of social networks sound very convincing) allows you to make a profit almost from the first week.
The model is not new, but effective
Internet marketing is actively developing, and the consumer is no less actively looking for ways to get away, hide from intrusive direct advertising. As a result, marketers have to look for ever smarter ways to reach potential buyers.
As there are fewer loopholes, businesses are faced with the question of how to improve the effectiveness of marketing activities. This is where the CPA model comes in. The return on investment is almost 100%. First of all, because the advertiser himself does not expect anything supernatural from visitors to his site.
In such a situation, a digital agency can significantly increase its profits.
Why love affiliate marketing?
The most obvious advantage of the CPA model is the ease of measurement. The client subscribed to the newsletter - paid, did not subscribe - sorry. It is this simplicity in determining effectiveness that attracts all participants in the promotion chain. But, of course, this is not the only plus,that CPA marketing boasts. Expert reviews allow us to highlight such reasons for the popularity of this scheme:
- For an offer, this is a very profitable budget spending system. Payment is made only for the desired (and useful) actions of the client. In addition, there are practically no financial risks. After all, compared to investments in contextual advertising and SEO, offers know for sure that they will achieve the planned results.
- Marketers are also rewarded for targeted leads. Therefore, they are forced to come up with new incentives that are interesting for the consumer. Since most often the payment for conversion actions is higher than the fees for traffic, clicks and impressions, advertising agencies are interested in using CPA marketing.
- The owner of the review (entertainment) site will also maintain its resource at a high level. After all, he needs a constant stream of readers who will be shown ads within the CPA model. The higher the popularity of the portal, the more opportunities to earn (or simply increase the payment for a single action).
In general, each of the participants, in addition to elementary financial benefits, also receives additional bonuses - from the ease of planning an advertising campaign to the development of a resource.
Possible options
Among the variety of ways to use pay-per-action marketing, let's take a look at the most popular ones. Effective CPA marketing, examples of which can be studied fairly quickly, looks like this:
-Pay Per Lead (CPL) – A product promotion is considered “completed” if a potential customer clicks on the link and at least registers (leaves an email address).
- Selling pages or sites (on one page or full-fledged resources with landing pages) - here the visitor receives full information about the product and is redirected to manufacturers, where he can make a purchase. The task of advertisers is to qualitatively stimulate the consumer so that he really has a desire to buy a product.
- Promotion with pay per action is very similar to traditional content marketing, but CPA marketing assumes that payment will be made not for traffic or a place in the search query results, but for specific actions of the network user.
- Review sites - these resources have a lot of information about products, comparisons, etc. User reviews, reviews and ratings are also published here. Each such description leads to the page of the advertiser (manufacturer or authorized seller) and if the client clicks on the link and buys the product, the owner of the review site receives a reward.
Members of the CPA chain
Now you need to understand who and how is involved in the chain of promotion, providing a reliable financial flow. CPA marketing, reviews of which are very diverse, is carried out at least with the participation of three parties: the seller of the goods - an advertising agency (full cycle or specializing in digital) -owners of blogs and popular sites. The first two are called offers, i.e. persons offering payment for attracting consumers to their site. But, as already mentioned, CPA marketing without investments (without investments and content payments) is not just traffic; this is payment for specific actions of a site visitor.
Therefore, it is much easier for owners of review sites or popular infotainment portals to make money. After all, tens of thousands (specialists say that the normal statistics is 15-20 thousand) visits per day will certainly provide the required number of clicks. Another thing is that the consumer is becoming more demanding, and getting him to do something is not easy: you have to make an effort and think over real incentives.
Where to use performance marketing?
Online stores, coupons, service businesses - these are the most suitable projects that CPA marketing will help. Earnings (reviews of specialists are encouraging) can reach high numbers. But only if the site owner correctly evaluates his audience and places offers of suitable offers. The product must be understandable to visitors, meet their interests and financial capabilities.
Promotion of exotic, customized products through CPA marketing will not bring the desired results. After all, buyers of such goods are few.
A bit of history
For the first time, the American agency Fluent spoke about the use of the CPA approach to product promotion. ByAccording to the director, the company increased its revenue to $40 million in a year (this is 850% compared to the previous year). From that moment on, experts started talking about increasing the effectiveness of promotion in social networks. What did Fluent do that later became known as CPA marketing? The training begins with the fact that CPA is an abbreviation for the English "cost per action". Literally, it means “pay for action”. And then it is necessary to provide the advertiser with specific consumer actions: likes and sharing in social networks, printing promotional coupons, subscribing to the newsletter, etc. But this was already mentioned at the beginning of the article.
