The German fashion brand, which produces premium collections and affordable models, has won the love of customers around the world. Betty Barclay is one of the most long-term projects in the fashion industry, founded over 70 years ago in America. The young brand has set itself the task of dressing local teenagers in street style.
Perfect style and new life
Ambitious designers dreamed of winning not only local hearts, but also gaining recognition in Europe, and did everything to make their plans come true. However, the opening of the brand's stores was accompanied by financial problems that led to the sale of the business. The shares of Betty Barclay were bought by talented German fashion designers from the Max Berk team, which affected the changes in the fashion concept. The brand has moved away from flirting with youth, relying on classic style and elegance. From that moment on, the company began a new life that continues to this day.
German couturiers, having radically changed their style, release conservative rather than underground models on the fashion market. Changing direction is a difficult and painful process. But suchthe measure brought brilliant results: the replenishment of collections and the increase in the age range had a positive effect on the financial side. Lovers of practicality and feminine classic silhouettes do not waste time looking for spectacular things, but go straight to the Betty Barclay store.
Conquerors of the fashion market
The impressive success of the company is the result of the joint efforts of gifted designers who successfully implement ideas, well-placed advertising and aristocratic collections that stir up the interest of buyers. The popularity of comfortable office wear and sophisticated models for luxurious parties is growing every year. Today, the brand is known in 60 countries, where it has opened more than 3,500 boutiques, and continues to confidently conquer the fashion market. Russian customers have long fallen in love with the Betty Barclay brand, whose clothes are intended for successful ladies who enjoy every day and notice only the good in their path.
The company was not limited to the production of elegant clothes, collections of fashionable glasses, watches, belts and bags made of genuine leather appear on sale. An incredible success was cooperation in 2004 with the German women's team, after which a new stage of brand promotion began.
Exquisite perfume collection
Global brands often expand the line, releasing not only stylish clothes and original accessories. Perfumery products enter the market under the company logo. The fashion house was no exception, 20 years ago, the head of Betty Barclay invited famous masters to create their debut perfume. Aromabore the same name and combined the tenderness of floral chords with bright fruity notes. The success of the exquisite composition has exceeded expectations, and perfume products are released once a year.
To date, the collection consists of 20 luxurious fragrances. They have received success and recognition of modern women who successfully combine career growth and personal life. Perfume lines subtly emphasize the non-standard attitude of the fair sex to life: actions are dictated by the dictates of the heart.
Positive aromatic charge
Launched this year by Betty Barclay, Sheer Delight Perfume radiates sunshine. The bottle resembles a pink classic dress, and the train flows like expensive silk. No wonder the authors chose this color - a symbol of youth. The promotional photos are adorned by a young girl in a flowing outfit.
Soft fragrance resembles weightless lace that wraps its owner in a warm veil. A rare combination of innocence and sexuality in perfume makes men dizzy when smelling a seductive scent. Citrus nuances artfully woven into a floral heart beckon with passion, a juicy pear burst balanced by a resinous base. Perfume, like a positive charge, inspires determination and optimism. A confidently walking beautiful lady looks at life with a smile. The perfect combination - an exciting composition and comfortable clothes of the brand - will not leave anyone indifferent.
Famous European brand Betty Barclay won the brand of the year twice thandeservedly proud. Excellent quality at an appropriate price attracts buyers. Comfortable clothes look flawless, and this is the main advantage of the brand. The fashion house dictates the conditions of good taste, which successful women around the world are happy to obey.
