Tumblr service - what is it? A new way to promote blogs or another social network for communication?! What is the difference between this service and existing resources: Facebook, VKontakte, Odnoklassniki, Twitter, LiveJournal, YouTube? Let's take a closer look in the article.
Historical note about tumblr.com
Tumblr was founded by David Karl and designed by Marco Arment in 2007. At this time, the service was visited by more than 75 thousand bloggers. Two years later, Jeffer Rock created the Tumblr app for the iPhone, and in 2010, BlackBerry smartphone owners were also able to access the tumblr logging platform.
In 2009, this service surpassed the well-known Twitter community in terms of retention rate (45% more). As early as March of next year, 15,000 users register daily on this platform and leave 2 million entries each. But since the autumn of the same year (2010), the developer and the main technical genius Marco Arment leavesthis project. Therefore, a 24-hour outage on Tumblr in early December of that year was quite expected.
Currently, this service belongs to the American corporation "Yahoo" (Yahoo), which acquired it for 1.1 billion dollars in the spring of 2013. The change in leadership did not affect the structure of Tumblr. More than 175 million bloggers are registered on this platform.
What is the uniqueness of the Tumblr service?
The creators of the site https://tumblr.com are constantly trying to adapt content to user requests. That is why bloggers can exchange text, photos, audio and video recordings, links, quotes and chat. In one service, all the needs of users are collected to the maximum.
Tumblr has similarities with other social services.
- Here you can "follow" your favorite or thematic blogs as in "Twitter".
- The service allows you to reblog, as in the LJ magazine.
- Thanks to the "Like" button, you can notify everyone about your preferences, just like in other social networks.
But there are innovations in this service.
- The user has the ability to schedule a series of messages that will be automatically published on Tumblr.
- The ability to add videos not from video platforms, but to upload from a computer.
- There is a function to automatically add messages from "Tumblr" to "Facebook", "Twitter" and usingRSS feed subscription forms.
Registration in the Tumblr service
So, to summarize, tumblr - what is this service? This is a free platform called tablelogging or vlogging, reminiscent of a microblog with elements of a social network. The service supports English, Spanish, German, Turkish, Russian, Japanese, Italian and French. Users call this site a kind of notebook where they can post different content formats.
When registering, you need to enter your email address, create a password and choose the name of the blog, which will have the end of the Tumblr address (for example,.tumblr.com). Then you work with your microblog as with a regular site. Choose a design from free versions or paid templates.
If you are familiar with the html language, then on your wall you need to go to "Settings" by clicking on the "Customize" button and go to the topics section where you will find the html functions. Paid templates cost from 315 rubles. The peculiarity of Tumblr is that one user can maintain several microblogs, different in subject matter, or several persons can maintain one blog.
How to use the service? Text, photo, quote
This service is not yet so popular among the Russian-speaking population, so we will describe the details of working with it.
- To insert a new entry, select the "Text" section. In the table that appears, enter the title of the post and the article itself. The amount of information entered is not limited, so it may be smallannouncement or full review. In addition to text, you can add pictures, videos, links, and even widgets.
- Photographers especially love tumblr. Gif-format supports not just images, but animated photos. The only size limit for simple photos is 500x700 pixels, for animations - 512 kilobytes with a width of no more than 500 pixels. Make a short description for the images and upload a photo from a computer or insert a link from the Internet.
- When filling in a quote, in the first line of the table that appears, enter the text itself, and in the second section, write either the author of the phrase, or the link of the site where this saying was taken.
Links, chat, audio, video
We continue to consider the types of adding content to the Tumblr site.
- To add a link, you need to explain what the link is about in the first line of the table that appears, and enter the address in the second column.
- Chat is used for people's dialogue. In the first line, enter the topics of your dialogue, and in the second section, write down your thoughts.
- Also daily you can add an MP3 audio file that is played by the flash music player. You can add a podcast or track, but only once per day.
- When uploading video files, go to the video section. Tumblr allows you to embed videos from the Internet or download from your computer. In the first case, click on the "embed" button and insert the link of the video from YouTube, Vameo or another resource. In the second case, go to the "upload" tab and upload the video file from your computer.
In addition to your posts, you can repost other users' posts. In this case, you take a few seconds to add an entry to your microblog so that it is active and "alive".
Working with advanced tumblr features
What are these functions?
- Promotion of your resource through following. The principle is the same as that of Twitter. You find thematic pages and opposite them on the right side you see the inscription “Follow” (follow) or “Unfollow” (unfollow). Remember that if you have multiple blogs, then only the first (main) micro-blog can follow.
- Blocking users - this is the feature that distinguishes Tumblr from Twitter and LiveJournal. The fact is that after subscribing to other micro-blogs on your wall (dashboard) there will be posts of the authors you are subscribed to. To exclude non-thematic or other people's entries in your blog, it is enough to block it. The author of the blocked blog continues to read your posts. To unblock a blog, it is enough to “follow” it again.
- Repost allows you to add content from other bloggers. To do this, in the upper right corner, just click on the "reblog" button. You can add this content unchanged or with your own comments.
Like, messages, Q&A
- If you liked the content of another author, but it is not on the topic of your micro-blog, then you can "like" it by selecting the appropriatebutton in the upper right corner. Then your subscribers will know about your preferences, but at the same time the blog will not be overloaded with unnecessary information.
- If you write posts spontaneously, directly on the www.tumblr service, you can use the draft. Write a series of messages, and then when they are published, you can correct and modify them. If you need to leave for a few days, then use the scheduling of publications. Write posts and set a release time. This makes it possible to keep your blog active in your absence.
- On Tumblr, you can write your answers on the other users' questions page, no more than 140 characters in size, and only once per question. Your answers or questions will be displayed on your wall. Remember that you can create a question in text, video or audio format as a new entry, and users can only answer it within a week.
Tumblr basic rules or restrictions
The site offers ample opportunities for many users who want to promote their resources, but do not forget about the rules. Free service (www.tumblr.com) allows you to post and add daily:
- up to seventy-five of their new entries;
- no more than two hundred reposts;
- up to two hundred followers;
- read - no more than five thousand microblogging;
- put no more than one thousand likes.
When you often write to others, the service does not like this either. Tumblr can send you angry emails if anonymous users answer your questions or if you post pornographic content. But at the same time, the management does not block or fine such accounts.
How to bypass these restrictions?
- To add more posts, reposts, likes, followers, just wait until midnight when the time zone resets (Moscow time it will be 9 am).
- To increase the number of microblogs read, simply create additional blogs. And on the main page, create a list of your available resource links.
Summing up
So, tumblr - what is this site? In fact, this is a synthesis of existing resources: a blog, a magazine, a social network, a community, video and audio resources. The management tried to combine all available types of content in one place. But how useful is this service for promoting your sites?
Due to the possibility of publishing pornographic records and photographs on Tumblr, this resource is visited mostly by teenagers, gay people and other similar audiences. If your product is targeted at this audience, then you can get promoted on this service.
If you have a specific or serious product, then first analyze the visitors to this site. Remember, to get noticed, you need to follow, repost, like more, be active, and most importantly, become useful to your potential customers.
