Attractive product in the window is the key to the store being in demand among a large number of curious buyers. Based on the theme and range of products offered, you should also choose the design of the street side of the store. What are the rules for registration and how best to apply them?
Shop window. General Rules
In the event that the seller can offer the buyer goods from several well-known manufacturers, it is advisable to decorate the showcase with the most branded products that are presented in the store in a wide range. Making a showcase with goods that are not popular or are not represented by the most popular sizes may be the reason for a decrease in the number of visitors, since the buyer, having not satisfied his need to buy the goods he needs 1 time, is unlikely to enter the same store again. The displayed goods should be in harmony with the general interior of the showcase itself and its color scheme, as well as evoke positive emotions and cheer up potential buyers.
Showcases on high floors
Most attractive tobuyers are the goods in the showcases of the first floors, as visitors can view the offers in detail. If the showcase is located above eye level (from the 2nd floor and beyond), then it is necessary to use other methods to attract customers. One of them is to increase the size of the products offered, this can be done by exhibiting large mock-ups of the goods sold, as well as window dressing photos with a large image of the products offered.
In such showcases, it is advisable to maximize the use of glazed areas, use brighter and "cheerful" colors, fantasize with contrasts and non-standard accessories. The design of a shop window on the upper floors of buildings is complicated by the fact that the information that needs to be conveyed to the buyer (the size and time of discounts, special offers, etc.) needs to be highlighted especially. Highlighting can be a good and winning solution to this problem.
Using dummies
It is far from a secret that any product looks much more advantageous if it does not hang on a hanger or lies on the counter, but is dressed on a mannequin. The seller, putting a mannequin in the window, can solve several of his problems. Firstly, with a successful combination of things, he can sell a product that remains unclaimed for a long time and stale on the shelves. Secondly, he can sell the complete set of several items of clothing presented on the mannequin, since buyers very often purchase goods from the window. Thirdly, on the mannequin you can imagineexclusive and expensive models together in branded ones. When mixing prices on the products presented on the mannequins, there is a very high chance that the more expensive model will sell profitably. In the latter case, to attract customers, you can supplement the mannequins with various accessories, shoes, jewelry, etc.
Such a commercial move will attract more visitors to the store, because it is much more pleasant to look at a mannequin that resembles a person than at a plastic figure that resembles a human body, without a head and limbs. Window dressing of stores selling shoes and clothes should be as focused as possible on events in the life of buyers. It can be a romantic installation of 2 mannequins "in love" at a table in a cafe. Or a "family" idyll at a ski resort, where parents teach the baby to stand on skis. Fantasy has no limits here.
The play of light when choosing a design
In the era of the heyday of computer technology and computer graphics, as well as all kinds of lighting solutions, the problem of attracting the attention of buyers to shop windows has noticeably decreased.
Widely used LED illumination of information parts of showcases. The play of light can advantageously highlight individual elements or objects to which the seller wants to draw the maximum number of views of buyers. Window display in a pharmacy is often accompanied by LED lighting, as the nature of the products sold does not allow for a large selection of combinations to attract customers.
Many sellers use backlighting and lighting design of shop windows even at night, despite the fact that the store is closed at this time. Passing by such a shop window, the buyer will certainly pay attention to it, it evokes positive emotions and arouses the desire to go to the store during working hours.
Showcase decoration using various lights, of course, creates additional financial costs for the seller, but everyone loves holidays and a festive mood. And such a “smart” showcase always creates a feeling of a holiday, and a desire to make a purchase especially for it.
Potential buyer of your store
The seller must know which category of buyer he is targeting, know his demand for the product he wants to offer. The showcase should maximally reflect all the specificity of the goods being sold and show all its winning sides. The buyer, starting from the window, must be sure that in this store he will purchase the goods he is interested in at a favorable price for him.
Showcase exposition should be updated regularly, because the interests of buyers are different, and with frequent updating of showcases, there is an opportunity to attract a new buyer and, accordingly, obtain more benefits. If the shop window is long, then you can create several separate displays on various topics that satisfy the tastes of different categories of buyers.
In this case, the seller will be able to demonstrate a larger amount of goods and boldly zone the showcase oninformation and exhibition parts.
Human factor
Nowadays, when walking around any city, your eyes run wide from the number of colorful bewitching shop windows. Not every store owner can independently create a masterpiece that will attract the eyes of buyers. Therefore, more and more sellers trust the design of their shop windows to professionals. But this is far from a guarantee of an increase in the number of buyers.
After creating the face of your store, you need to follow and care for it. A picky shopper won't enter a store if there are fingerprints or dust in the corners of the storefront. Therefore, cleaning and maintaining constant cleanliness will guarantee that passers-by will look into the store with enviable frequency. To attract buyers, you can place a photo of a shop window, which was designed according to all the rules, in free advertising booklets of the city.
In the era of megacities and a catastrophic lack of green space in cities, shop windows decorated with bushy plants and decorative flowers look very alluring. Even if the store visitor does not plan to purchase a new thing, any nature lover will certainly want to visit such an oasis and, perhaps, look for something for the future.
