The realities of our time are such that almost every one of us deals with the Internet every day. Someone only uses e-mail or Skype for communication, someone draws the necessary information from numerous Internet resources, and someone just kills time on social networks. networks and forums. And everyone, perhaps, at least once wondered: is it possible to make money on the Internet and, most importantly, how much.
In our economically unstable situation, there may be enough reasons to look for an answer to this question. And most importantly, many have heard that making money on the Internet is real, and there are examples of real people who have achieved success on this path. But, as a rule, the first attempts end in failure. Either due to inexperience we contact scammers, or we are offered payment that does not justify the time spent on doing the work. And at this moment, many despair, realizing that any decent income on the Web is nothing more than a myth.
Is there any prospect?
Undoubtedly, there is. NowadaysThe Internet has become a source of constant, and very stable, income for thousands of people around the world. These are developers, web designers, programmers, video and advertising creators, and journalists. But, as a rule, these are quite high-level specialists who have come a long way before their work began to bear very tangible results. And we will not talk about these professions today. Because, first of all, I would like to talk about how a person can and can make money at all, not only very far from programming or web design skills, but also not able to classify himself even as an army of confident Internet users, perhaps beginners.
Is it possible to start earning from scratch? Are there options for those people who, for whatever reason, are looking for a home job or part-time job? There is. And, as always, there are several options. We will not dwell on earnings on clicks, referrals, captchas, and social networks. There are enough such proposals today, some of them seem doubtful, others, perhaps, deserve attention. Nevertheless, I propose to consider the most reliable and interesting, and most importantly, simple, from my point of view, option - writing articles to order or for sale, or, as they often say now, copywriting. And also find out how and where you can start making money by writing texts, without having such experience behind you in principle.
What is copywriting
In fact, the professions of a copywriter and a journalist have a lot in common. Both specialists are busy searchinginformation on a given topic and an interesting presentation of it in the form of articles that attract readers. But there is, of course, a difference - there is a specificity in each of the professions. A copywriter, for example, does not need to travel around the city in search of information or take an interview. He draws all the necessary information exclusively from the World Wide Web, without leaving the computer monitor. But in order to understand who a copywriter is and what his duties are, you need to start with the concept of "copywriting", find out what is meant by it today.
So, copywriting is a professional activity related to the creation of presentation and advertising texts. In other words, with the writing of materials that directly or covertly popularize, advertise companies, services, products, ideas or individuals. However, this is only a classical definition. In relation to the Internet today, copywriting is understood as writing any articles for websites or creating texts to order.
And if we proceed from this concept, it is easy and simple to come to an understanding of the essence of the profession of a copywriter. This is a person who writes reviews for online portals, including online stores, texts to order. But there are also related speci alties, which, as a rule, such a specialist owns - this is rewriting, seo-copywriting. Speaking of copywriters, many people mean these skills too. And before we talk about how to make money on copywriting, so as not to get confused, let's find out how these speci alties differ.
Rewriter or copywriter?
At first glance, it may seem that these professions are not much different. But only at first glance. A copywriter, as we have already said, is a person who creates texts on the instructions of the customer. It is the creator. That is, a specialist writes an article based on his knowledge and his vision of the topic. If he is not too familiar with the topic, then he will have to thoroughly understand it, having studied, perhaps, information from several sources on the Web, and then draw his own conclusions. And here the question arises: should this person have writing talent? No, you don't need to be a writer at all.
A copywriter must have creative thinking, because, first of all, he is a specialist in creative, “advertising” thoughts, who is often ordered to sell texts. Perhaps many will be able to write an article on a given topic, even a competent and beautiful one. But it is the copywriter who will be able to write the selling text, placing the accents correctly. In other words, this specialist is more of a marketer, seller, or even a businessman than a writer.
Unlike copywriting, rewriting on the Internet implies a lexical change of given texts. That is, the author receives the original article along with the assignment, he must rewrite it in his own words, make it unique, while retaining the original meaning. True, it is desirable to do this so that the article, even at first glance, does not resemble the original one. How to rewrite it? It's easy to guess. You need to write an essay. Remember how you wrote essays in school? The usual presentation on a given topic, leaving the most important, in your opinion, points, slightly modifying the structure of the text, replacing some words with synonyms, where possible. All. Difficult? The answer suggests itself: nothing difficult if you practice.
Seo copywriter
And finally, SEO copywriter. What is a specialist? Here the differences are small. He differs from a copywriter in that he knows how to competently and organically enter the given keywords into an article that he creates on request. If we turn to concepts, then seo-copyright is editing and creating articles for websites, that is, texts that are optimized for search engines. What is it for? I think everyone knows that most sites on the Web are commercial, that is, they exist in order to sell goods, services, etc. Internet users, before buying the desired product, are looking for information about it. Using the search, entering those same keywords into the search bar (for example, “buy a refrigerator”), each of us receives many (sometimes millions) of answers. And the most relevant (corresponding) to the request of them are usually on the first page of the issue. It is on this page that commercial and not only resources try to get through text optimization.
In practice, almost every professional copywriter knows how to optimize articles for search queries. It is easy to guess that these skills are valued higher than just writing texts to order.
How to becomecopywriter
We talked about what qualities a copywriter should have. But what education should he have, what skills should he have at the initial stage, can everyone become good specialists? Great, of course, if you have a degree in philology or journalism, it will be easier for you to take the first steps. But a copywriter is one of those modern professions where not diplomas are evaluated, but skills and experience. And if you do not have the appropriate education and even higher education in principle, but at school you had a five or four in the Russian language, you may well become a successful rewriter or copywriter. This is a profession where a year of experience means a hundred times more than a few years of training. And if you are on maternity leave or retired, looking for a job, or just want to earn extra income, you may well master this speci alty. And you don’t even need to be an advanced Internet user, just basic knowledge is enough to get started.
The only thing that matters is that the copywriter must be literate. It is clear that school knowledge is forgotten over time. It doesn’t matter, you will have the opportunity to update them, remember the rules of spelling and punctuation, there are enough reference books and manuals on the Web. These resources tend to be constant companions of many copywriters.
But other qualities are significant in this profession. From the very beginning, you cannot do without discipline, without the ability to organize your day, without the desire to earn money. And, of course, decisiveness is needed - as in every business, here it is necessary to make the firststep.
And now about where to start and how to make money on copywriting. Where to look for customers, what topics to write on, where to sell the first articles? There are enough opportunities in Runet - these are numerous freelance exchanges, and article stores where you can post texts for sale. However, it will not be easy for a beginner to immediately navigate using these resources. You need to practice, find regular customers. All this can be done only by cooperating with one of the copywriting exchanges. In addition, exchanges regulate the relationship between customers and contractors in a legal way and guarantee payment for your work, which reduces the risk of an unsuccessful attempt.
There are plenty of such exchanges today, more and more new ones appear every year. And it can be difficult for a beginner to choose a first job. My opinion: you need to start with a proven resource that has a good reputation and is at least one of the top three among its own kind. Therefore, I propose to consider all the nuances of work on the example of the eTXT exchange. This resource receives mostly positive reviews, both from employers and authors, has a consistently high rating and a very good reputation.
Besides, everyone can start working as a copywriter here, on this exchange you don't need to pass a certification test in order to register. What, in fact, is what a beginner needs, a person with no experience in writing texts. And this does not mean at all that copywriters here are not qualified, quite the contrary, but tests here are only optional, often not inthe first days of work to increase your earnings in the future.
How to make money on the copywriting exchange, how to start
In order to start working, you just need to register. Registration on the eTXT copywriting exchange is a completely standard procedure, not much different from that on other sites. Fill in the column with the first name, last name, create a username and password, enter your email address. Then select the status of "executor", since the author of articles on this exchange has exactly this status, indicate the types of work that you want to perform: copywriting, rewriting, seo-copywriting, translations. The last item can be indicated if you are fluent in a foreign language. If so, that's a big plus. Earnings on the translation of texts, as a rule, are much higher. Be sure to indicate which language you speak.
In principle, everything, the standard procedure has been completed, now you can go to your account on the exchange. Here you can immediately see the orders offered by employers. They are already available to you. By opening any of them, you will find the job requirements. This is the topic of the article, length, uniqueness, possibly keywords, as well as special wishes of the customer. In addition, the type of work (copywriting, rewriting, SEO copywriting, translation) and its cost are indicated. Here it is customary to indicate the price for 1000 characters of the finished text. But while you are a beginner, you are unlikely to be able to take an order with a good payment, since you do not yet have a rating in the system. What to do? First of all, don't panic. If you take some time tosubmit a lot of applications, one of the customers will definitely choose you as a contractor. Of course, at first you will have to count on a price no higher than 10-15 rubles per 1000 characters. But this time will not be wasted either, you will earn a rating in the system, it is increased by each article you write. And already with a rating, you can count on a gradual increase in the cost of work - the higher it is, the higher your pay.
So, I will explain once again, point by point, what are your actions if you entered the exchange for the first time. You need to register, optionally fill in the field with information about yourself, then enter your personal account and select the "New Orders" section right under your name. Available orders will open, where you can choose a topic that is close to you for writing. Submit an application by pressing a button, wait for the decision of the employer and proceed with the first order, having previously found the necessary information on the Internet using search engines.
Clearly, you need to be patient from the very beginning to earn your reputation on the stock exchange. Otherwise, you should not count on getting an initial rating without qualification. But already a small rating will allow you to qualify for payment of 20-30 rubles per 1000 in order to move on. For those who immediately want to receive higher pay, options are also offered. From the very beginning, you can try to get an assessment of your own qualifications. Writing a test task to check the level of skill, upon request, is available to all users. To do this, you need to go to the appropriate section directly in the office. You choose a task, getrequirements for it (as when receiving a paid order). But this task is not paid. The result will be evaluated by the moderators of the exchange. As a result, you can get a level from initial to high (from one to three stars). In order to successfully pass the tests, you need to correctly write the text and clearly and consistently state the idea. And you also need the desire to spend a couple of hours to get more profitable orders in the future. If you successfully pass the qualification tests, serious customers will prefer you as a performer of their tasks. What if not? If you fail to pass the test with the desired result? It doesn't matter, customers won't see your work. But you can draw conclusions, practice and take the test again at any convenient time.
Copywriting career
So, fulfilling the tasks of customers, day by day you will increase your author's rating. This indicator affects the cost of your work in the future. What else gives a rating? Stable employment, over time you will have regular customers. Customers who like your work will leave positive feedback on your page, it's accepted here, and they usually influence the decisions of other customers regarding your candidacy as a performer. Many will be able to include you in their "white lists". Every employer here has a similar list; the authors included in it can take orders automatically, without waiting for the choice of the artist. How to get into the "white list" of the customer? Not so difficult - you need to do quality work and hand it over todeadlines.
And one more thing to stop at. The exchange regulates the relationship between the author and the customer. First of all, it guarantees wages. When you receive an order, the amount to pay for your work is blocked on the customer's account. And when you place an order, you receive payment automatically, already from the exchange. And all disputes, if any, you can resolve here, in arbitration. We considered the question of how to make money on copywriting. And what other skills can be useful on the stock exchange?
What other professions are on the stock exchange in the price
We have already said that eTXT can make quite good money with transfers. Moreover, knowledge of a variety of languages is in demand. In addition, there is enough work for proofreaders and editors. If you have a philological, linguistic education, then making money editing texts can be quite good. In addition, the exchange has an article store. For all users in the system, writing texts for sale is available. Gradually, their value will increase. And each article sold, as well as written to order, will increase your author rating, which means it will affect the cost of subsequent works.
Issue price
And here we come to the most interesting question: how much can a beginner earn on copywriting, how much is the work of such specialists estimated? A good specialist with decent experience, having regular customers and a name in this environment can earn quite well. However, we are talking about beginners, andto "grow" to such heights, you have to work hard. A mid-level copywriter, after a couple of months of internship, may well earn 10-15 thousand rubles a month, then more. And, who knows, perhaps in six months this activity will become your main source of income.
Work as a copywriter: reviews
Of course, reviews of this work can be found very different. Someone at the first failure stops all attempts to move on. But, probably, this is only because of ignorance of how to make money on copywriting. Purposeful people, after a couple of months, can receive orders on the exchange for 60-100 rubles for 1000, and more, moreover, successfully sell their own articles in the store.
The Internet knows a lot of successful copywriters, the career of any of them can be a great example and an incentive for beginners. Finally, I want to advise beginners not to stop halfway. And for those who are just thinking about a career as a copywriter, remind: a journey of a thousand miles begins with one step.
